Thursday, October 19, 2006

Have Enough Courage To Make It Happen

Unless you've been living under a rock for the past 40 or so years, you have undoubtedly seen the Wizard Of Oz, with the Cowardly Lion. One of the morals of the story is the discovery that the Cowardly Lion had the courage inside of him all along, he just had never realized it before. Unfortunately, he had gone along for years thinking he lacked courage, and it took the unmagical power of the Great Oz to have him realize that there is no secret or magic potion, what he sought was already within him.

To market and sell products and services, it takes courage, and there should be no doubt in anyone's mind about that. If it was easy, then everyone would do it. It requires getting out of one's comfort zone, being able to accept "no" for an answer sometimes from a potential customer (even if it's your mother!), and to keep going with renewed enthusiasm to get the next customer.

One perspective from a local sales person who sells air conditioning units is that it is all statistics, and he says he only makes a sale for about 1 out of every 10 customers he talks to. So when you ask him if he is discouraged when he has gotten 9 consecutive "no" responses, he responds with enviable enthusiasm "heck no, that means one of the next couple is going to be a sale!"

Or when Thomas Edison was asked if he was discouraged after he had made 1000 failed attempts to create a light bulb, his infamous response was "of course not, I know now of 1000 ways that are not correct, which puts me very much closer to the right answer".

Failure is not an option unless you allow it to be, and nobody can make the decision to fail or to quit without wanting to. The reason you do what you do with your Cognigen business is to make your life better for yourself financially, and that cannot happen if you quit. Success does not come overnight -- if you require overnight financial success, you might want to be thinking about lottery tickets. But with lottery tickets, your chance of success is 1 in many MILLIONS, whereas your chance for success with Cognigen, if you stick with it, is almost in the bag.

Remember, you have a huge range of products and services that you can offer, prices that are incredibly low, and you are paid commission on the sale of these products and services. And with many of those sales, the commission is RESIDUAL, meaning you get paid every month for the customer's use of that service, like long distance, Packet8 VOIP, calling cards, and many more. You are in a great place at a great time.

But yes, it takes courage. Call up the courage that already exists within you and expand it. Develop the courage to take your business to the next level and have your commission check reflect that. In fact, NOW is a great time to put on that "full court press", since sales made this month will likely be reflected in your December or January commission check, just in time to pay off those Christmas bills.

As another network marketing program used to say, and the words hold true: "I will do today what others won't, so that I can have tomorrow what others don't". Think about it, then call up that courage to increase your commission check and grow your business as large as you want it to be. The only limit is your imagination. A plan combined with the courage to implement it is an unbeatable combination.

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